Project schedule
Creative Education Academy
IP1 – Gamification of Learning
International Segmentation
March 28th – April 1st, 2022 Online
April 4th – 8th, 2022 Katowice (Poland)
| Date | Time | Program of lectures and other activities | Place |
| March 28 (Monday) | 9.00 - 10.00 | Introduction to the project (UEKat Team introduce the project to the students via Google Meet) | Google Classroom |
| March 28 (Monday)- April 1st (Friday) |
Pre-recorded sessions that explain market segmentation. Students gain access to courses with additional readings, case studies and pre-recorded lectures and can view it is preferable to time. Each day a teacher is accessible in live sessions during contact hours. |
Google Classroom | |
| March 30 (Wednesday) | 9.30-11.00 | Teachers meeting: discussion about the project | Google Classroom |
| April 1st | 10.00 - 11.00 | Contact hours | Google Classroom |
|
April 3rd (Sun) |
Arrival of participants | Novotel | |
|
April 4th (Mon) |
09:00 09:30-09:45 09:45-10:15 10:15-11:00 11:00-11.30
13:00-14:00 14:00-16:30
17.30 18:00 |
Breakfast Meeting at Novotel lobby and transfer to University Distribution of manuals and materials about Poland, Katowice and host university Introduction to the project Official opening ceremony: Presentation of organizers, delegation, universities, and project (Rector, Dean, Edyta Lachowicz-Santos) Lecture: Market Segmentation on cosmetic market (Marta Grybś-Kabocik) Lecture: Introduction to the Game and E-learning Platform (Theben Tervile Corneel– IT Project Leader) Teamwork: Division into groups, tasks, outcomes, brainstorm – market segmentation study module Preparation Activity: Integration buffet |
Novotel
6/14 6/14 6/14 6/14
6/14
4th Floor |
|
April 5 (Tue) |
09:00-12:00 12:00-13:00 13:00-16:30
17:00-20:00 |
Breakfast Teamwork: Market segmentation workshops (Sławomir Smyczek) Lunch Company Visit: trip to Special Economic Zone, visit to two companies – market segmentation in practice Activity: Trip to Silesian Museum |
Hotels 4/16 4th floor
|
|
April 6 (Wed) |
09:00-12:00 12:00-13:00 13:00-15:30 17:00 |
Breakfast Teamwork: Test of the market segmentation game Lunch Teamwork: Workshop on market segmentation game (Stephane Ganassali) Activity: Short trip coal mine |
Hotels 3/16 4th floor 3/16 |
|
April 7 (Thu) |
09:00-12:00 12:00-13:00 13:00-14:30 14:30-16:30 18:00 |
Breakfast Workshop: Market segmentation on global market – application in the game (Maria Vilaplana Aparicio) Lunch Teamwork: Workshops with the usage of advertising agency case studies (Przemysław Kotowski ) Workshop: Game – testing, evaluating, and modifying (Theben Tervile Corneel) Activity: Closing dinner
|
Hotels 6/14 4th floor 6/14 6/14 4th Floor |
|
April 8 (Fri) |
9:00-11:00 11:00-12:15 12:15-12:30 12:30-13:30 |
Breakfast Teamwork: Preparation of final report and presentation Final presentations Certificate awarding ceremony Lunch |
Hotels 6/14 6/14 6/14 4th floor |
|
April 6 (Sat) |
Delegation departures |
Project venue:
- University of Economics in Katowice, building CNTI, address: Katowice, Bogucicka 5 street, VI floor, www.ue.katowice.pl/uczelnia/kampus/budynki/cnti.html
Dress code:
- Everyday activities at university - casual
- Final presentation - smart casual
Integration Buffet:
- All students are encourage to bring national sweets and typical beverages